Problem

Budapest's tourist quarters have a lack of product celebrating their unique dog breeds. The city also needs stronger methods to reduce the amount of stray dogs on the streets.

Solution

Budadogs Chocolate is designed to be sold in Budapest’s tourist quarters. Each package combines unique Hungarian recipes with an educational profile featuring the country’s equally as quirky dog breeds.

This celebration of Hungary’s unique cultural treasures benefits the Budadogs Animal Shelter helping keep all dogs off the streets. It’s a great gift for foodies, animal lovers, people who like to make a difference or all 3! The paper wrap is inspired by the packaging method used for food in the city’s Great Market Hall.

WHY HUNGARIAN DOGS?

I began exploring my Hungarian heritage on my first solo trip to Budapest 5 years ago. I had already heard of the Puli (the “Bob Marley” of dogs,) but hadn’t realized other popular breeds such as the Vizsla were also Hungarian. I felt this lack of knowledge lead back to a theme I was rapidly recognizing - Hungary is an extremely accomplished yet under-recognized European Nation (did you know Hungarian are responsible for inventions such as the ball point pen and Rubik’s Cube?) On my trip abroad, I noticed these standout breeds on the street, but nothing to celebrate them in the stores. This is where the idea for a novelty chocolate that gave back was born.

Additional Credits:

Mikey Burton
Instructor
Advanced Illustration at Tyler School of Art

Prompt
Create a 3-piece packaging campaign for gourmet, organic chocolate

Photography
Sam Fritch

Recognition
AIGA Blueridge
2019 Flux Student Design Competition, Packaging Design