Cambro sought an effective advertising method to target food industry professionals fed up with inferior industrial kitchen supplies. These supplies could cause everything from confusion, to messiness, to foodborne illness. A series of ads called “professionals” was created to highlight what food service employees’ jobs become reduced to using inferior supplies. Each ad contains an un-ideal scenario, closing off with a footer containing Cambro’s superior alternative. The ads were produced in print as well as on the web in the form of banner ads and a landing page.
Business-to-business print and online ads targeting industry influencers eager to improve worker efficiency and morale.
All advertisements were presented to and utilized by Cambro while working at Album Agency