Free People’s new sub-line True Green promises positive qualities that separate the brand from competitors in the market. These combine designer fashion with domestic production, organic fabrics and inks, and the promotion of a sustainable lifestyle. Packaging was needed to reflect this. Hang tags were created from recycled card stock and organic ink dyes. They were folded into envelopes that double functioned as flower seed packets. Images of demonstrators signifying the freedom to make positive change were included on each tag alongside instructions on how to plant the seeds.
Project was created as a student while completing Chapman University's Graphic Design BFA program