Cambro

Cambro sought an effective advertising method to target food industry professionals fed up with inferior industrial kitchen supplies. These supplies could cause everything from confusion, to messiness, to foodborne illness. A series of ads called “professionals” was created to highlight what food service employees’ jobs become reduced to using inferior supplies. Each ad contains an un-ideal scenario, closing off with a footer containing Cambro’s superior alternative. The ads were produced in print as well as on the web in the form of banner ads and a landing page.

Business-to-business print and online ads targeting industry influencers eager to improve worker efficiency and morale. 
All advertisements were presented to and utilized by Cambro while working at Album Agency
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