Barks of Love is Orange County’s only certified all-breed canine rescue based on a personalized foster system. While at Album, I helped run a contest aimed at re-branding a non-profit in need. We selected Barks of Love as the winner, and I recently began re-working with them to strengthen their brand as a whole. Barks of Love is driven by a passion to match families with the right dog. They emphasize compatibility and building mutually beneficial relationships to ensure dogs are placed responsibly. All of these goals and attributes are reflected through a lovable logo and supporting elements. Showcasing the dog's personalities through friendly photography, fun storytelling, and compassionate graphics help the brand stand out against competitors. The logo even proved popular enough to be used across various merchandise.
Logo, style guide and adoption sheets were presented to and utilized by Barks of Love Animal Rescue while working at Album Agency and Freelancing