Asics needed a series of spirit tees to distribute internally. The tees were to reflect Spring 2012 color and style trends, while encouraging an active lifestyle among team members. A series was created to include a variety of illustration and typographic styles. They paid homage to Asic’s heritage in running, as well as the brands’ foothold in other sports including tennis, track and wrestling.

Tee shirt designs were presented to and utilized by Asics America's internal marketing team while working there
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